For self-published children's book authors

Your book is written.
Now let's make sure it sells.

The practical marketing guide for indie children's book authors — no publicist, no big budget, no guesswork.

  • Instant download

  • 38 pages of actionable strategy

  • Written by a published author

Marketing a children's book as an indie author can feel like stepping into a whole new world.

It doesn't have to be complicated or expensive.

This guide is designed to help you get clear, get confident, and get selling. It brings together two decades of brand and media experience with hands-on insights from publishing and promoting a children's book independently.

The focus? Helping you reach the parents, teachers and librarians who will love your book -and generate real sales quickly and sustainably, without the overwhelm.

Whether you're launching your first book or trying to grow an existing audience, this guide offers practical steps that make a real difference.

Download now - AUD$27
See what's inside ↓

Chapter Breakdown

01

Build a Strong, Recognisable Author Brand

Learn how to define your voice, create visuals that reflect your story, and build a brand that connects with both children and the adults buying for them. This is your foundation — and it's key to standing out.

02

Master Social Media Without Burning Out

Get clear on where to show up, what to share, and how to keep it manageable. Learn how to build a genuine following without it taking over your time or energy.

03

Boost Sales Through Reviews and Testimonials

Understand how to build trust with new readers using reviews, blurbs, and word-of-mouth. This chapter shows you how to ask for — and use — reviews in a way that feels natural and effective.

04

Navigate Paid Advertising Without Breaking the Bank

Ads can work — if you know how to use them. This chapter breaks down the basics of Amazon, Facebook and Instagram ads, with step-by-step guidance to help you test, learn, and see results without overspending.

05

Long-Term Marketing That Actually Works

Marketing isn't just about your launch. Learn how to stay visible over time with smart, repeatable strategies — email marketing, events, partnerships, school visits, and more.

By the end of this guide, you'll know how to:

  • Create an author brand that feels true to you and speaks to your readers

  • Grow your social presence without chasing every trend

  • Use reviews and social proof to drive credibility and real sales

  • Run cost-effective ad campaigns that actually deliver

  • Build a marketing plan that supports your book over time — not just at launch

Testimonials


“I’d tried running ads before, but they never worked. Emma showed me how to redefine my targeting and messages, and suddenly everything clicked”

Eloise E.

Emma brings a unique mix of publishing empathy and serious marketing chops. Her support helped me build a real brand as an Indie author, not just sell a book.”

Claire S.

“Emma’s approach is smart, clear and practical. Her paid ads tips helped me stop wasting money and start getting real results.”

Sarah D.

Everything in one download.

  • 38-page PDF — practical, no filler, written for indie children's book authors

  • Templates and checklists for every chapter

  • 30-day post-launch action plan

  • Amazon keyword research worksheet

  • School visit email template — ready to adapt and send

  • Instant download — access immediately after purchase

  • Lifetime access — download again any time


The Independent Author's Guide to Book Marketing

A$27

One-time payment · Instant PDF download

Download now - $AU27

FAQ

  • Both. The core strategies apply across all children's books. Where approaches differ by format or age group, the guide calls that out specifically.

  • Description text goes hereYes — and in some ways it's more useful before you publish. Several of the most valuable strategies are about what to do before launch: building your email list, setting up your Amazon page correctly, and establishing your brand foundation.

  • Description text goes hereNo. The guide covers both free strategies (school visits, library outreach, social media communities) and paid ones. Chapter 4 includes specific budget guidance starting from $50 per month.

  • PDF. Works on any device — phone, tablet, or computer. You can also print it if you prefer working through a physical copy.

Your book is ready.

Your readers are waiting.

Join the authors using proven marketing strategy to reach the people who will love their books — without a publicist or a big budget.

Download now $AU27