Helping Indie Authors Turn Great Books Into Real Sales.

Hi, I’m Emma Macey, independent children’s author, marketing strategist, and creator of The Independent Author’s Guide to Book Marketing: Strategies for Success.

For over 20 years, I’ve worked in the marketing industry, helping blue-chip brands, challenger businesses, startups, and tech companies connect with their audiences, drive incremental growth, and deliver tangible sales results. From leading multi-million dollar campaigns to building brands from the ground up, I’ve seen firsthand what it takes to turn strategy into success, and I bring that same passion and precision to the world of self-publishing.

When I made the leap into writing and self-publishing my own children’s book, Matilda and the Bear, I quickly realised that many indie authors struggle not with writing, but with getting their books into the hands of readers. That’s where my marketing background came in. It helped me get my book read by Sarah Ferguson, Duchess of York.

I used the same principles I’ve applied for top-tier clients; brand positioning, audience insights, media strategy, and conversion-focused storytelling—to launch my book and build a growing, engaged reader base.

Now, I’m here to help you do the same.

My ebook is a hands-on, practical guide designed specifically for indie children’s authors who want to confidently market their books, grow their audience, and build a brand that lasts. No fluff—just proven strategies, easy-to-follow tools, and actionable advice drawn from two decades of real-world marketing experience.

Whether you’re just starting out or looking to amplify your existing efforts, I’m here to support your journey and help you make your book a success without the guesswork.

Let’s make your story SELL!

- Emma