Hi, I’m Emma Macey, independent children’s author, marketing strategist, and creator of The Independent Author’s Guide to Book Marketing: Strategies for Success.

For over 20 years, I’ve worked in the marketing industry, helping blue-chip brands, challenger businesses, startups, and tech companies connect with their audiences, drive incremental growth, and deliver tangible sales results. From leading multi-million dollar campaigns to building brands from the ground up, I’ve seen firsthand what it takes to turn strategy into success—and I bring that same passion and precision to the world of self-publishing.

When I made the leap into writing and self-publishing my own children’s book, Matilda and the Bear, I quickly realised that many indie authors struggle not with writing—but with getting their books into the hands of readers. That’s where my marketing background came in.

I used the same principles I’ve applied for top-tier clients; brand positioning, audience insights, media strategy, and conversion-focused storytelling—to launch my book and build a growing, engaged reader base.

Now, I’m here to help you do the same.

My ebook is a hands-on, practical guide designed specifically for indie children’s authors who want to confidently market their books, grow their audience, and build a brand that lasts. No fluff—just proven strategies, easy-to-follow tools, and actionable advice drawn from two decades of real-world marketing experience.

Whether you’re just starting out or looking to amplify your existing efforts, I’m here to support your journey and help you make your book a success without the guesswork.

Let’s make your story stand out.

— Emma