What I’d Do If I Had to Sell My Children’s Book From Scratch (Again)
No audience. No following. No hype. Just a finished book and $0 in sales.
If you’ve published your children’s book and you’re staring at zero (or very few) sales, you’re not alone.
And more importantly… you’re not doing anything “wrong.”
You’re just missing the part no one teaches properly:
how to actually sell a book.
I know this because I’ve been there.
I published Matilda and the Bear back in 2020, and despite having 20+ years in marketing… I still had to figure out how to translate that into book sales.
Since then, I’ve had moments that look like “success” from the outside, including having Sarah Ferguson read my book on her channel.
But here’s what most people don’t realise:
Moments like that don’t create a sustainable sales engine on their own.
They give you a spike.
Not a system.
And that’s the difference.
Stop Thinking Like an Author. Start Thinking Like a Marketer.
Most authors focus on:
The story
The illustrations
The printing
The launch
But none of those things drive ongoing sales.
Sales come from one thing:
Getting in front of the right people, at the right time, with the right message.
If you’re currently tweaking your book instead of building a way to sell it, this is likely why you're stuck.
Build One Clear Offer (Not 10 Confusing Ones)
When someone lands on your site, they should instantly understand:
Who your book is for
Why it matters
Why they should buy now
Most authors unintentionally confuse people with:
Too many pages
Too many messages
No clear call to action